"To succeed,  
jump as quickly   
at opportunities   
as you do at    conclusions."   

 
~ B. Franklin  
 

  

 

STRATEGIC PLANNING
 
Destination Marketing   |   Corporate Event Marketing 
  Convention & Tourism Marketing   |   Conference Center Marketing


Destination Marketing
The Augusta Group Associates’ understand the critical 
issues of destination sales and marketing.   We possess 
the expertise to focus on those issues to provide analysis 
and corrective solutions that generate results quickly.  The 
TAG Associates’ knowledge of destination marketing can 
provide direction in branding and sales for an immediate ROI.



Corporate Event Marketing
The Augusta Group Associates’ have expertise in Corporate 
Event and Meeting Management with the unique understanding 
of the growth opportunities for sales to corporate accounts.  
We can identify specific industries that could be prime targets 
for the facilities in your market.  Corporate events are a hidden market segment that can fit in specific convention and exhibit venues.



Convention & Tourism Marketing
The Augusta Group Associates’ broad experience in 
convention and exhibition management, tourism promotion, 
facility design and management gives TAG strategic implementation resources and knowledge that can be helpful 
to destinations for convention and tourism sales and marketing.  Our practical hands-on experience gives us a unique ability to analyze and assess destination situations, venues, markets 
and sales programs to recommend solutions.



Conference Center Marketing
The Augusta Group Associates’ have accomplished 
careers as CVB directors, meeting executives, corporate 
event planners, exhibition managers, service contractors, 
facility managers and association executives.  This combined experience and leadership in the industry is invaluable in understanding the special needs of the association and 
corporate meeting’s market and how to relate to the marketing 
of conference and convention centers in the 21st century 
business world.


Click on a link to the right for additional information 
about each of our specialized consultation areas.  >>






CONSULTATION  AREAS


Facility Design/Technology and  Site Consultation

Strategic Planning
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Destination Marketing
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Corporate Event Marketing
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Convention & Tourism  Marketing
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Conference Center Marketing

Brand Strategy Assessment

Association Management

Meeting Management

Catering Marketing

Transportation Services

 

 

 

 
   
 
 
       
 
Copyright 2005, The Augusta Group. All Rights Reserved.